[Theirs is] like the custom of the people of Pharaoh and those before them. They denied Our signs, so Allah seized them for their sins. And Allah is severe in penalty.
English Transliteration
Kadabi ali firAAawna waallatheena min qablihim kaththaboo biayatina faakhathahumu Allahu bithunoobihim waAllahu shadeedu alAAiqabi
Tafsir of Verse 11
like Pharaoh's folk, and the people before them, who cried lies to Our signs; God seized them because of their sins; God is terrible in retribution.
(Their plight will be) no better than that of the people of Pharaoh, and their predecessors: They denied our Signs, and Allah called them to account for their sins. For Allah is strict in punishment.